Finding the Best Domain Name, Host and Graphics for Maximum Profit

Finding the Best Domain Name, Host and Graphics for Maximum Profit by Ed Reuben


Before we can start with the setup of the website we must first determine a domain name, find a hosting company for our website and get some well needed graphics.

Domain Name

A domain name is the word used for the actual website address. When someone keys in the domain name they will find your website. It is important that every e-Book you write and has a new and different domain name. This makes you e-Book stay in the memory of the customer and makes it a far more professional looking.

Your domain name must describe what your e-Book is about. For example if your e-Book was about building garden sheds, you should have a domain name like www.buildingardensheds.com . You might notice that my domain has ".com" at the end. I would recommend this as it looks a lot more professional than www.buildingardensheds.co.uk

There is one main way where you can search for a domain name. You first need to come up with phrases and words that help to describe the e-Book. So our main word would be "Garden shed", while other words could be building, creating etc.

The next step you need to take is go to the website Checkdomain Then just type some ideas in the search engine and see are these domains available. Try a whole bunch of different domains like:

www.buildagardenshed.com www.build-a-garden-shed.com www.yourowngardenshed.com www.your-own-garden-shed.com www.guide-to-building-garden-shed.com

As you can see it's a lot easier to read the domain with the hyphens, therefore if your domain is more than two words long, I recommend using the hyphen.

Once you have found a good domain name that has not already been registered (checkdomain will tell you this), you can sign up for that domain. There are a huge amount of domain registrars which you can sign up with.

Over the years though, I have found that the easiest way is to sign up the domain with your web hosting company. Therefore I would recommend when you are registering for your hosting company to sign up for a domain name also.

Hosting

For your website to be viewable on the internet you must have a hosting company. This is effectively renting web-space. We will then make our sales website and upload to our new web hosting server. Don't panic though, ill show you how to upload it in due course.

Choosing the right hosting company isn't easy, as I myself have found out in the past. I would certainly be well aware of the "too good to be true" web-hosting company's. Some company's can turn out to be very unreliable.

We need a hosting service with excellent uptime (the website is up and running 24/7). There is no point having a sales website when no one can see it.

The software that I will be recommending later on, will require your hosting company to have the following specifications 24/7 ftp access MySQL Perl 4.0 or higher PHP 4.3 .x(or higher)

So you can check your potential web-hosting company to see if it has those specifications. One of the best tips I've ever received from an e-Book is from an immense e-Book publisher called Richard Adams In his chapter on web hosting, he mentioned that he lived in the UK but since most of his potential customers lived in the US it would be a lot better to have a US based hosting company. This means that if someone from the US goes into your website it will run smoother and faster coming from a US based hosting company.

You're probably saying to yourself, "how am I going to find a good web hosting company". This is where a very handy website called tophosts comes in. They have a huge database of web-hosting services. If you go to the ecommerce hosting section, it gives a list of the top ecommerce hosting services and, trust me, they are all pretty good.

As I mentioned earlier Mr. Adams mentioned a website called host4profit in his e-Book. It was the first hosting service I ever used and I still use it today as it's extremely reliable and designed for e-Book sales sites. The website supplies unlimited autoresponders, newsletters and a site creation tool. It also supplies unlimited resell rights for a number of e-Books.

Now here is the great thing about host4profit. They charge a monthly hosting fee of around 30 dollars. This is reasonably good although I have never actually paid a monthly fee to them. The hosting company offers you ten dollars for every person you recommend to them that signs up, so if you recommend three people in a month your service is free.

If you're actually asking yourself how can you get people to sign-up, its quite easy. E-Books contain hyperlinks so all you do is recommend the service in your e-Book and if a person clicks the link host4profit and then signs up then you will be paid.

I am not only recommending this hosting company because I'm getting it for free. I am recommending it because it's the best hosting account for someone that is going to run an e-Book sales site and furthermore I want to offer you the chance of getting a quality hosting service for free.

Host4profit will also set up your domain name for you, so register straight away at host4profit and don't forget to register for their affiliate program.

Graphics

Graphics are an essential part of the jigsaw when creating an e-Book site. They are similar to the domain name, in that it promotes a much more professional image. You will be very surprised by how much quality graphics can increase sales.

This doesn't mean that you overload your website with graphics. The more graphics you have on your page the longer it takes to load. If a website takes too long to load when a potential customer clicks into it, it will result in loss of sales. The customer just gets bored waiting for your website to load and just clicks back out. Here's what graphics a sales website should have * A Logo * A Header Image * An e-Book Image * Buy now image

Personally I recommend using at least three out of four of these graphics. Most of my sales websites contain a header image, an e-Book image further down and a buy now image. This is actually compulsory (I'll explain this in more detail in step 6).

A logo is placed at the top of a sales page to attract the attention of the customer and also to give it a professional edge. A well designed logo attracts the attention of the customer, while promoting the domain name, which in turn describes the e-Book subject matter.

An e-Book Image

An e-Book cannot be touched or felt. An e-book image is a graphic that makes an e-Book more real. It gives your book a personality. I consider the e-Book image an absolute necessity. You cannot skip over this.

An e-Book image improves sales considerably. I found this out the hard way when I brought out an e-Book and decided not to have an e-Book cover. For the first three weeks I only sold 11 copies, I then decided to pay $97 dollars for an e-Book image from a website.

In the first week with the new image I sold 26 e-Books. That worked out at $320 for yours truly. Without the image I made $180 in three weeks. See where I'm coming from, Pay the $97 for the e-Book image and you'll make it back in the first week plus profit. So I'll say it again.

You must include an eBook image with your sales website

A Header Image

A header image is positioned at the top of the webpage in a rectangular shape. Like the e-Book cover, it is extremely beneficial to your sales page. It makes the sales page look much more presentable. A header image should contain a description of your product, web address and images.

Remember when a potential customer enters your sales site; the first thing he/she will see is the header image. If this is appealing enough to the customer they will then decide to read the rest of the sales letter. You can create a header yourself but I recommend paying someone to do it for you. It will probably look far superior to your own design.

It will roughly cost the same amount as an e-Book image. Don't panic though, some company's offer complete packages for reasonable prices.

A "buy now" Image

A "buy now" image is rather simple really. It is just a graphic that replaces a blue text saying "click here". It looks a lot better and is bigger than normal text. It is also easy to find when a potential customer decides to buy the e-Book; he can just click on the image. Generally you can get "buy now" images for free. One image should do you for everything. You can download these images from plenty of sources on the internet.

David Hennebery is the owner and creator of a very successful eBook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or http://www.ebookprofitmaker.com/articleoffer.html

You can start with a few dollars and a good idea to make lots of money online writing and selling your own eBook! I did and I'll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit http://www.ebookprofitmaker.com/articleoffer.html

**Attention ezine editors/site owners** Feel free to reprint this article in its entirety in your ezine or on your website so long as you leave the links in place, do not modify the content and include our resource box as listed above




About the Author
Ed Reuben is dedicated to having people discover the internet buiness the easy way. http://www.new-fyi.com

How to List Your Business in Google and Yahoo Local Search

How to List Your Business in Google and Yahoo Local Search
by Araceli Molina


Even if your business is done completely online, you may benefit from getting listed in Google Local or Yahoo's local listings. People often feel more comfortable doing business with someone who is local; and potential customers may stumble across your business while searching for other things. Submission to Local Search at both Google and Yahoo are free, and may bring you more business than you expect.

Here are the URLs for the signup forms below, but before you get started you should have the following information ready at hand:

1. The first thing they will ask for is the physical location of your business. If your business is in your home, that is no problem, just use your home address. You shouldn't, however, use a post office box, as Google doesn't accept them.

2. The telephone number(s) of your business - If you use your home phone number for your business, be sure you have an appropriate answering machine message, and that your phone is answered in a professional manner.

It is best to get a separate telephone number for your business, even if it and your budget are very small. Check with your phone company and the VOIP companies, you may be pleasantly surprised at how cheaply you can get a second number. Many people use VOIP for their business, and pay just $25 per month for unlimited local and long distance through their broadband internet connection. If you have a fax number, have that ready also.

3. A business email address - Use an email account at your business domain. If you don't have a website for your business, buy a domain for your site from a registrar such as registerfly.com who gives website space with a domain purchase, or at least put up a "one page business card" website on the free space Yahoo offers to local listers. In any event, don't use an America Online address or a "freebie" email service such as Hotmail or Yahoo for your business. This is considered very unprofessional.

4. Your business website address - Get a site if you honestly mean to have an internet business. Yes, a website is not strictly required in order to earn online, but to anyone with online business experience you will appear as a rank amateur without one.

5. A description of the services or products you sell. This should be a short 1 to 3 sentence summary such as:

"Your Business Name provides widgets to all widget users, with special emphasis on blue widgets for widgeteers. We also offer widget payment plans."

Don't make it a blatant advertisement, just an explanation of services.

6. Categories your business falls under - You'll be able to choose up to 5 categories for your listing.

7. What types of payment can you accept? (Cash, credit card types, etcetera)

8. Your business operating hours and days at your location.

9. Contact Name - likely yours.

Google users will need to setup an Account. Fear not...if you have Gmail, Google Sitemaps or any other Google service requiring an email address you are already registered.

When you have your information ready, go to http://www.google.com/local/add/businessCenter.

Sign into your Google account and follow the onscreen instructions. Once you have finished, Google will telephone or send you a postcard (your choice) with a confirmation number. When you receive the pin number in the mail or by phone, you will then need to go back to your account and enter that pin number before your entry can be activated.

After that, just wait for the phone calls from new customers.

For Yahoo, the information needed is nearly the same, and they will give you a free 5-page website for your business to boot!

Sign up at Yahoo here: http://listings.local.yahoo.com/

Get going and boost your business into areas you might not have thought of trying.

Visit http://workathome.enlared.biz to find a complete selection of free ebooks, tools, utilities, articles and home bussiness ideas.


About the Author
Araceli Molina is the owner and creator of http://workathome.enlared.biz/ where you can find a complete selection of free ebooks, tools, utilities, articles and home bussiness ideas.

Domain Name Registrars and how they Work

Domain Name Registrars and how they Work
by Candice Pardue


In the history of domain name registrars, a company called Network Solutions had the sole authorization to register domain names. Network Solutions was the only true domain name registrar. Now, things have changed! The domain name market is wide open for competition. There are several dozens of domain name registrars today.

What is a Domain Name Registrar?

A domain name registrar is a company that is allowed to directly access and modify the database of domain names that have been registered up to the current date. The database itself is maintained by a non-profit organization called Internic. Domain name registration and the industry itself are monitored by ICANN, an organization that is responsible for certifying companies as registrars and handling domain names, IP addresses, and domain name extensions.

A domain name registrar is required to pay a fee to Network Solutions for every registered domain name. This is a fixed fee for everyone. Then, the registrar can decide what to charge clients that register with them for purpose of profits and promotion.

Where the rates were once fixed at $70 per every two-year period, now companies may charge whatever they wish. Some charge by the year; others offer many types of domain name packages ranging from one to even ten years in duration.

Benefits of Registering with an Accredited Domain Name Registrar

There are several main benefits of registering your Internet domain name with an accredited domain name registrar. One, you'll often find cheaper domain name registration prices because the registrar is buying domain names directly. Some companies are able to offer domain name registration for as low as $8.95 per year or better. Then, there are others who offer a free year or two with the purchase of Web hosting.

Two, you'll know that you are registering your domain name with a reputable company. There are many "resellers" of domain names that are fly-by-night companies, and you might not be able to find them when it's time to renew your domain name for the next term!

Three, you can benefit from the registrar accreditation itself. This reveals that the domain name registrar has been accredited by a federal government agency and is being monitored directly by Internic. By simply checking with these two agencies along with the Better Business Bureau, you can have peace of mind that you are buying from a real registrar, not a scam artist.

Use these tips to find a reputable domain name registrar. This will not only secure your domain name... it might also secure your entire online business for future years!


About the Author
Candice Pardue, Corporate brochure writer located at http://www.webmastercourse.com/writing-services/ . Go to http://webmastercourse.com/subscribe/ for a free 7-Lesson Web Beginner's Minicourse and learn web design from start to finish. This one's for beginners...

9 Golden Tips To Start An Internet Home Business

9 Golden Tips To Start An Internet Home Business
by Chantal Langevin


Business: 9 Golden Tips To Start An Internet Home Business

By: Chantal Langevin

From: http://hombyz.com

The start up costs for an internet home business are next to nothing compared to the offline world of business start ups.

In fact it is a lot more simple to start and grow a business on the internet.

Of course you need some knowledge to begin your internet home business enterprise. But you don't need a "Bacc" to do business on the web.

All you need is some computer knowledge and some internet marketing basis and a good dose of determination.

Here is some basic tips on how to start an internet home business.

== 1.Write Your Business Goals ==

It is important to set goals and objectives and then take action to accomplish them. This will be your Business Plan.

Here Are Some questions you should ask yourself:

- Why do I want to start up an Internet Home Business?

- What product or service can I provide?

- Do I have the knowledge and expertise to provide this service?

- Do I know enough about the competition?

- Where will my customers come from?

Take the time to write down your questions and answers and thoroughly research your chosen market.

== 2. Choose A Product or Service To Sell ==

On the internet you can find houndreds of product or services to sell.

You can sell your own product by creating your own, or purchasing resale rights or being an affiliate with a good internet company.

Don't put your personal gains first. Make sure that the product will deliver what it promises. When you promote a product that leaves the buyer dissatisfied, you' ll only be ruining your business. So sell solutions and the money will come.

== 3. Business Domain Name ==

One important first step is to choose the best domain name you can. Keep it as short and simple as possible.

Think of domain name like " Google " or " Yahoo ". They are short and easy to remember.

I know that some people say to use keyword in youre domain name. But if you choose " Internet Business " there is million of site with this term.

So are you going to use for example "AprofitableInternethomebusiness.com" it might be a nice name but it is too long and not simple.

== 4. Your Business Web Site ==

Having A good business website is essential to succeed with an internet home business.

Here is the thing you have to plan to build your website

A) Decide on the website design (colour schemes, buttons, special effects etc). However, you may have a preference for a certain colour or look. To help you choose a design, you may wish to check out other people's websites or work with your web designer's pre-set templates.

(b) The content. There are many items you may wish to include on your website. The most common ones include:

1 Products And Services 2. Contact Information 3. Pricing 4. Testimonials 5. Frequently Asked Questions 6. Resources & Articles 7. Refund Policy 8. Privacy Policy 9. About Us 10. Site Map 11. Useful Links 12. On-line store

== 5. Choose a Web Hosting Company ==

What is a Web hosting Company?

A Web host is a company that provides server space for your website. You can think of a web host as a commercial building. The web host provides space for your website just as a commercial building provides space for your shop or office.

What are some of the things you should look for when choosing a web host? The criteria for choosing a free web host and a commercial web hosting solution are slightly different although they do overlap.

A) Web Space

Does it have enough space for your needs? If you envisage that you will expand your site eventually, you might want to cater for future expansion. Most sites use less than 5MB of web space. Indeed, at one time, one of my other web sites, thefreecountry.com, used less than 5MB of space although it had about 150 pages on the site. Your needs will vary, depending on how many pictures your pages use, whether you need sound files, video clips, etc.

B) Bandwidth allotment

Nowadays, many free web hosts impose a limit on the amount of traffic your website can use per day and per month. This means that if the pages (and graphic images) on your site is loaded by visitors beyond a certain number of times per day (or per month), the web host will disable your web site (or perhaps send you a bill).

It is difficult to recommend a specific minimum amount of bandwidth, since it depends on how you design your site, your target audience, and the number of visitors you're able to attract to your site. In general, 100MB traffic per month is too little for anything other than your personal home page and 1-3GB traffic per month is usually adequate for a simple site just starting out. Your mileage, however, will vary.

C) Reliability and speed of access

This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site on the search engine, and he tries to access it but find that it is down, he'll simply go down the list to find another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site).

How do you know if a host is reliable or fast? If you can't get feedback from anyone, one way is to try it out yourself over a period of time, both during peak as well as non-peak hours. After all, it is free, so you can always experiment with it.

== 6. Shopping Cart ==

No e-commerce website is complete without a secure shopping cart. There are many shopping cart options. Many e-commerce business owners make the mistake of using Pay Pal to accept payments, which immediately tells visitors that their company is very small and not professional.

A good alternative to Pay Pal is a remotely hosted shopping cart. Remote shopping carts take the burden of maintaining security and credit card numbers off your shoulder and places the responsibility on another company. Remote shopping carts can usually be configured to look similar to your website.

In fact, your customers may not realize that they have left your website to place an order. The remote shopping cart provider will give you the HTML to add to your website. When your potential customer clicks on the Buy Now button, he or she is taken to the remote shopping cart to enter the personal information and payment details.

Depending on your choice of a shopping cart, you may or may not need a merchant account to process transactions. Some shopping cart services allow you to use their merchant accounts for a slightly higher fee.

== 7. How To Promote Your Business Website ==

Write An Article: Write an article promoting your site or product. Write an article on a hot topic many people would like more information on and submit it to various e-zines. How do you find out what's hot? Visit a few of the message boards and see what questions are raised often. Search Engines: Thousands of search engines exist on the Internet. But, you should only be concerned with the top eight or ten. You should manually submit to the top eight: Alta Vista, Excite, Yahoo, Hotbot, Lycos, Northern Light, Infoseek, Webcrawler, and use one of the FREE automatic submission services like *SubmitPlus* to handle the smaller search engines.

Directories: List your site here too. Directories organize sites into categories. Good examples of Directories: Yahoo, Magellan.

Ezine Listings: If you have an e-zine to promote along with your site. Why not list it with one of the many e-zine services on the Internet. E-zine Library is a good one to start with.

Free Classifieds: You will have to submit to a ton of FREE classifieds to get any significant traffic. Why? You are competing with thousands of other Ads. Remember to work on your Ad copy and make it attention grabbing. Go to one of the popular search engines, type in Free Classifieds, and surf to the top 20 classified sites for beginners.

Often, these sites will lead you to several other Free Classified Sites. In response you'll get a stack of e-mail thanking you for listing your site while barking their promo. Best to get one of those free email accounts. Hot mail is a good one. So is Yahoo mail.

FFA Pages. Free For All's are worth a try. Be prepared for a avalanche of e-mails from FFA web site owners. If your title is attention grabbing you will get a few clicks. Good Attention grabbing headlines, FREE, Limited Time, Limited Offer, Proven, Secrets, and many more if you brainstorm. Check out the sales literature delivered to you by regular mail. Check and see what headlines grab your attention. And why? Incorporate them into your Online Ads.

Tell Friends And Family: If your friends, family, acquaintances, have an Internet Connection, e-mail them telling them about your new website, and ask them to visit often. Offer a FREE incentive if they tell a few friends to surf over. Perhaps, a FREE Ad in your e-zine.

Leave Business Cards or Flyers: Leave these promo pieces with small businesses in your community. All relevant contact information; email address, URL, telephone number, should be included. Offer a freebie to anyone who visits your site. A free e-book, report.

== 8. TRACK YOUR MARKETING ==

Here are some questions to consider:

1) How many unique visitors come to your website?

2) How many visitors opt-in to your mailing list or order your products?

3) When you send emails, how many are opened and how many people actually click through to your website?

The reason these question are so important is because if you don't know these stats, you won't know what to improve. It could be different things; like your headlines, the content or navigation on your website. You won't know until you start checking all your marketing offer.

== 9. YOUR BUSINESS IN CONCLUSION ==

Think of your first six months primarily as a training period. Don't expect large earnings until after you've educated yourself.

Even the most dynamic, highest-earning entrepreneurs in the industry took MONTHS to begin seeing an income of any real significance with their internet home business.

Don't be a negative thinker and don't let the negative attitudes of others (even if they're family members, friends, or peers) influence you.

All the great men and women in history had to overcome the naysayers who said it couldn't be done--and then went out and did it. Think for yourself!

As long as you think positive and focused on your internet home business target you're on the right way to a rich life, which is directed by you and it will lead you to tremendous success and personnal satisfaction.


Copyright © Chantal Langevin, The Internet Home Business Specialist

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PERMISSIONS TO REPUBLISH: This business article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author's resource box with live website link.

Courtesy of: http://hombyz.com : For All Your Internet Business Needs





About the Author
Chantal Langevin, The Internet Home Business Specialist Can Help You Build A Successfull Internet Business That Can Generate Massive Profit !!! So Start Your Own Internet Business for FREE >> Visit Now :: http://hombyz.com/homebusiness.htm

5 Free Tools To Ensure Your Affiliate Partner's Success

5 Free Tools To Ensure Your Affiliate Partner's Success
by Melvin Vu


Time and time again, it has been said that affiliate marketing is, without a doubt, the quickest and most efficient way of earning a living online. There are a variety of reasons for this. For starters, most affiliate programs do not require any enrollment fees. There is no financial investment on the part of the affiliate. Secondly, the affiliate is only tasked with pre-selling the affiliate merchant's products. The sales page, the payment processing, the digital delivery, and the post sales services shall be borne by the affiliate merchant.

These shouldn't mean that the affiliate should want in commitment, however. As a matter of fact, an affiliate's success wholly depends on how much commitment he could give the program, and how much effort he could invest to pursue such commitment.

Sometimes, this requires some monetary expenses. Getting a web host, for example, as well as a domain name, would necessitate some cash to be laid out. Getting professionally made graphics to make his website attractive can also cost some dough, in the event that the affiliate cannot do this for himself. PPC advertising can equally be just as costly, if not even more, if the affiliate would ever decide to utilize this option.

But not everything needs to come at a price. There are vital tools that would help ensure the affiliate's success, and they can be availed of for free.

Here are the top five tools under this category. Knowing them would give you the edge you need. Using them would give you the head start that would push your online enterprise to the next level.

1) WordPress

WordPress is a movable-type blog. It is a software program you could download and use to create your own blogs which you could upload in your own server. You won't have to settle for the words "blogspot" or "livejournal" or "xanga" to be attached to your URL. You could host your blog under its own domain name, or as another page in your main website. Blogs are great marketing tools. They get indexed quite quickly by the search engines, and often, the figure prominently well in the search engine results pages (SERPs). They could also give your main website the backlinks it needs to boost its own page rank. Additionally, a blog can be customized to become your main website. The primary advantage of this approach is the convenience you'll receive when it comes to publishing content. Download the WordPress client for free from www.wordpress.com

2) NVU Website Creator

Macromedia Dreamweaver is too expensive? Microsoft Front Page is too complicated? Then the NVU Website Creator is the program for you. This software program streamlines the website creation process through an interface that is easy to use, but powerful enough to make professional-looking web pages. Download the client for free from www.nvu.com

3) Backlink Builder

If you're maintaining your own website, either as a review center for your affiliate program's products, or as an affiliate mall for the same, or even as a blog which promotes the aforementioned digital items, you will need to build a thorough list of backlinks to increase your page rank. The higher your page rank is, the better chances it will have of appearing in the first few pages of search engine results. Don't know where to start? Use the free tool available at www.webconfs.com/backlink-builder.php to discover all the places where you could leave some links to your website.

4) Keyword Selector Tool

Keywords are the primary ingredients of any search engine optimization (SEO) campaign. You will use them for your meta tags, your h1 tags, your ALT tags, your page title, and your content. You will even use them for the articles you will submit to the many article directories in the World Wide Web. The proper use of keywords would result in the more efficient documentation of your website so that the search engine spiders will have an easier time finding your web pages for any relevant query. And since 80% of the traffic that you will be able to generate for your website would come from the search engines, keywords become the most essential aspects of your site building efforts. Need to find the right keywords? Go to www.nichebot.com and use their powerful tool to determine the profitability of the keywords related to the affiliate products you will be promoting.

5) Statcounter

You will need to study your website's statistics so that you'll know what you're doing wrong, as well as replicate what you're doing correctly. For this purpose, simply copy and paste the code that will be provided by www.statcounter.com to get in-depth reports about the performance of your website.

All of these tools would improve your performance as an affiliate. And the fact that they all come without charge just makes the deal even sweeter. Try them out. Chances are, you will realize that the best things in life can be free after all.

If you are interested to find out more about affiliate marketing as well other key essential tools to start your internet business please visit : The Internet Marketing Training Center





About the Author
The Author of this article is an experienced internet marketer with many years of online business under his belt. He is also a great presenter as well as a champion story teller. He has immense interest in topics on public speaking, leadership, the art of negotiation, internet marketing strategies, investing and personal success

Pay-Per-Click - Formula For Success

Pay-Per-Click - Formula For Success
by Steve Goltiao


Is There Really A Pay-Per-Click Formula For Success?

Affiliate marketers are keen at finding ways to get merchants in front of potential customers. There's article marketing, building niche websites, forum marketing, social network marketing, and pay-per-click, to name a few.

Which Formula Is Right For You?

Each of these marketing strategies varies widely in the amount of time and money invested to capture targeted traffic to merchant goods and services. For instance, forum marketing and social network marketing require very little time or money. Article marketing requires no investment of capital, but can take a great deal of time depending on how efficient you are as a writer. Building niche websites is even more time-consuming, plus you have to shell out funds to purchase a domain name and cover hosting fees. All of these methods are great ways to earn income by driving targeted traffic to merchants who pay a commission on each sale you generate for them.

But there is another highly lucrative business model that you might want to consider. Now be warned, perfecting this method is not easy. Simple mistakes in your execution could cost you hundreds of dollars. But if you can decipher the formula, pay-per-click advertising, or can pay off handsomely.

More specifically, we're talking about the pay-per-click to cost-per-acquisition business model, also known as PPC to CPA or traffic brokering. If you have been in the internet marketing arena for any length of time, you have at least a general idea about the marketing methods discussed above, but very little is talked about or even known about using PPC to drive laser-targeted traffic to lead offers. Now generally, CPA offers pay less than a few dollars for each lead generated, but if you know the formula for capturing pay-per-click traffic that converts, there is the potential to make hundreds and even thousands of dollars a day.

The method behind using PPC to drive traffic to high-converting CPA offers is to get your pay-per-click ad in front of as many qualified visitors as possible. There are many different underground techniques to do this (they are "underground" because a very large majority of PPC marketers do not use or even know about these strategies). Now, you shouldn't be buying ads targeting general keywords and phrases, that would be silly. Not only will you get tons of untargeted traffic, your ad costs would be astronomical. What you want to do is target some of the lesser-known search terms - terms that even the most savvy PPC marketer wouldn't think of bidding on. You essentially want to cast a wide net which targets as much traffic as possible, while keeping your costs as low as possible. This is the key to creating the perfect pay-per-click formula.

Why Is Pay-Per-Click to CPA Info Hard-To-Find?

There is very little information on the Internet about PPC to CPA marketing. Maybe it's because this method is so new and smart PPC marketers are still trying to figure out what works and what doesn't. Or maybe it's so obtuse that there is no one right way to do it. The most likely reason is this - the guys making the big bucks have secretly discovered the ideal pay-per-click formula and are keeping it all to themselves.


About the Author
Want to learn more about the PPC to CPA business model? Check out http://www.ThePayPerClickFormula.com.

14 Rules to Abide By For Search Engine Traffic

14 Rules to Abide By For Search Engine Traffic
by Dr. Deepak Dutta


If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

11. Don't use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.

12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.

13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don't use meta refresh or other Javascript tricks. Search for the phrase 'search engine friendly 301 redirect' in a search engine to get more information on this topic.

14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.


About the Author
Dr. Deepak Dutta is the creator of semanticbay.com - an interactive social network website based on user shared text and picture. His other website classifiedsforfree.com - is one of the oldest free online classifieds site where users can post ads in more than 600 US cities and 60 countries.


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